ZADIG & VOLTAIRE
‘Fashioning Cashmere’
Editor | Director
REQUEST:
Celebrate the 25th anniversary of the
brand by sharing its savoir-faire through its knitwear in a short documentary
for social media.
PROPOSAL:
An intimate story narrated by the artistic
director of the House, Cécilia Bönström. An onboard camera
follows her through the studio, revealing the creation of Zadig’s knits, behind the scenes.
Through her personal story, the creator discusses the origins of the cashmere’s success, and its constantly
renewed anti-conformist, masculine-feminine spirit.