LVMH
“Sans relâche”


Copywriting |


REQUEST:
Write a film for the LVMH annual event celebrating the commitment of the Group through their policy of corporate social responsibility and its Maisons, conveyed that year by a dance performance.

PROPOSAL:

The script spins the metaphor of the dance to express the social commitment of the group, going behind the scenes of a performance to show the quest for perfection and the unity among the dancers.