“G” to “K” Manifesto

Copywriter | Director 

Tell the story of the group identity in the form of an ABC, using the letters of Kering.

The ABC shapes the contours of Kering’s identity and traces back its history, beginning with the end - the letter G. The film thereby reveals at the end, the core of the group’s savoir-faire. The rhythm follows this narration with a dynamic start toward a more and more aerial ending. A slight rise in power introduces the conclusion built around imagination and craftsmanship.