ELLE x BREITLING
“Spotlight Squad Campaign”


Director |


REQUEST:
Create editorial content about time for Elle's magazine and its
social media featuring Charlize Theron, Misty Copeland, and Yao Chen.

PROPOSAL:
An inspiring message emerging where the spirits of ELLE and Breitling meet, evoking these women’s relationship with time through two formats.

INTERVIEWS:
Charlize Theron, Misty Copeland, and Yao Chen each recall great moments of their journey, how they persevere in their vocations and to meet their commitments today. Leveraging the idea of a lasting force, the interviews were directed with a simple design using a white background and edited in black and white. The editorial vibe is strengthened by simple typography.

STORIES:
A light approach to the relationship of these three women with time, through a series of quick and spontaneous questions on this theme.